Increase conversions with tailored and optimized user experiences.
Data-Driven and Customized Testing
Our test recommendations are driven by both qualitative and quantitative data, providing a reliable picture of your site’s performance. While quantitative data is key to finding the low-performing pages of your website (i.e. the “where”), qualitative data provides insights into what is actually happening on those pages (i.e. the “why”).
To gather this data, we leverage various tools (e.g. Adobe Target, Optimizely) and technology, including analytics, user testing, heat-mapping, user session replay, and others.
Optimizely Consulting
Optimizely is the #1 enterprise experience optimization and personalization platform. It can help you deliver your best customer experiences at every touchpoint on the web to increase engagement, interactions, and conversions.
Plus, with Optimizely’s code-free visual editor it is easier to iterate faster, bypassing bottlenecks such as coding time or resource constraints. This means less time getting your tests up and running, and more time acting on your data!
Begin Increasing Your Conversions Today
As an Optimizely Certified Partner, we can help you increase your conversions and ROI. Not only can we assist in the procurement of Optimizely, but we’re also an Optimizely Accelerate Partner, helping your experimentation program get off the ground quickly. We have extensive experience implementing a multitude of tests for various clients and have expertise in User Experience behavior analysis, Content Marketing, and Analytics as well, so we understand the full picture.
Even better, we don’t just depend on data from Optimizely, we also confirm it through other Analytics tools. By properly tracking your metrics and ensuring test start and stop dates are noted in your analytics tool, we can attribute your user behavior back to a specific testing period. We also utilize goals configured in your analytics account to provide reports that are consistent with your internal marketing efforts.
Adobe Target Consulting
Adobe® Target™ gives marketers a website optimization/testing tool with the necessary capabilities to continually make their online content and offers more relevant to their customers — yielding greater conversion.
Target provides an intuitive interface for designing and executing tests, creating audience segments, and targeting content.
Key Adobe Target Testing Benefits include:
- Learn efficiently, target effectively – Employ popular testing and targeting approaches including A/B testing, MVT, segment, and 1-to-1 from a single application — eliminating the need for multiple-point solutions.
- Deliver relevant content – Personalize content and increase relevance at all customer touchpoints on the website and across online channels.
- Create tests visually – Create and implement content tests and targeted campaigns directly on your website — just as visitors will experience them — without any special configuration thanks to an on-site visual interface.
- Segment for better targeting – Define profiles as visitor segments for targeted delivery of creative, offers, campaigns, banners, and promotions.
- Build visitor profiles automatically – Create comprehensive and anonymous views of visitor interactions automatically, and then use them to deliver relevant content to visitors.
Tealium AudienceStream Consulting
It can be a challenge to know who your customers are when you have batches of data coming from different sources. Valuable time and accuracy is lost in the process of manually syncing your numbers. Even if you attempt to automate using one of many respectable tools, you may find that it doesn’t integrate with all of your data sources, and so doesn’t really solve the problem.
Most importantly, you need your customer profiles to reflect a true picture of your customers. If you can’t be confident in your data accuracy, you can’t be confident in reaching your goals.
An Omnichannel Marketing Solution
A powerful real-time customer segmentation and action engine, Tealium’s AudienceStream – part of the Tealium Data Platform – is a marketer’s ideal mechanism for taking effective action on the data collected about customers. AudienceStream integrates with a wide variety of data sources in real time, connecting your customers from every touchpoint. There’s a good chance that your tools are among the list, but here are some big players:
- Salesforce
- Oracle
- Google Analytics
The result is a unified view of your customers, enabling you to create comprehensive and consistent profiles that can be powered throughout your entire marketing stack.