Simplify maintenance of analytics and advertising tags with a tag management system.
We implement, audit, advise on selection and customize Tag Management Systems.
There’s more to a tag management system (TMS) than getting marketing and analytics tags deployed on your website or mobile app. Your tag management system needs to be secure, maintained, controlled, and architected in a method that not only helps organize your tags and load your site quicker, but also enables quicker activation of new marketing technologies.
Tealium Tag Management
As the number of digital marketing vendors using page tags increases, companies are facing a growing challenge associated with managing their tags.
Tag Management Challenges
The current landscape poses many challenges to organizations:
- Tagging is expensive: the sheer number of tags utilized by organizations as well as the constant reliance on valuable IT resources creates both a direct and opportunity cost to organizations.
- Tagging is repetitive: as companies change or fine-tune their digital marketing strategies, they’re required to change their page tags.
Tagging is often incomplete: this is especially true with web analytics, where changes to reports will often require changes to analytics tags. - Tag deployments are isolated: because the deployments of multiple solutions are hardly coordinated, there’s the potential for conflict, including overpayment of sales commissions to affiliates and pay-for-performance vendors.
- Tagging impacts site performance: especially as many vendors tags are poorly authored.
In today’s multi-device world the combination of TealiumIQ and AudienceStream helps companies stitch together the experience of customers across devices. These tools can be deployed on any technology to provide the data management platform, and can perform visitor stitching so you have a full view of the interactions your customers have across your properties.
Adobe Dynamic Tag Management Consulting Services
Adobe Dynamic Tag Management (DTM) can help you optimize your user experience by allowing you to work with any tag, pixel, script, tool, framework, library, content, experience-enhancing plugin or widget; practically anything. And with DTM’s precise control over exactly when and where in the page you want your technology to go to work, you can optimize responsiveness, site speed, and overall site performance, all without leaving the comfort of the user interface.
Why Adobe Dynamic Tag Management (DTM)?
Now you can focus on improving your user experience, and conversions, in hours rather than months. At the same time, developers can satisfy requests, optimize code, improve browser compatibility, and tweak their sites in near real-time. With the ability to test on production with no end-user impact, and deploy any time you want, DTM gives you ultimate control.
We can help you with TMS selection, establishing tagging needs, tag clean-up and migration, implementation, deployment, post implementation audit, maintenance, optimization, analysis, and training of your team.
Following our proven methodology, we will ensure your organization achieves all the benefits of DTM, is making data-driven decisions, and gets the most out of this tag management solution. If you’re unsure about the quality of your Adobe Analytics and DTM strategy and implementation, an audit of your Adobe Analytics implementation is a recommended way to get started.
Google Tag Manager
Google Tag Manager (GTM) is Google’s answer to these problems. While a separate product from Google Analytics, they work great in conjunction by providing a technology for you to add and update your website tags, easily and whenever you want, without bugging the IT folks. And just like Google Analytics Standard, GTM is a free tool from Google.
Benefit from Experience of Long-Time Certified Partner
By working with Blast, a Google Analytics Certified Partner and Google Tag Manager Certified Partner approved to specifically support Google Tag Manager, you get the experience of a team who has worked on complex GTM solutions involving multi-site ecosystems, a multitude of tags and a sophisticated data layer.
Google Tag Manager Consulting Services
If you need Google Tag Manager consulting services, or help determining if GTM is the right tag management system for your company, contact us or give us a call at +1 435-881-9805.
We can help you with TMS selection, establishing tagging needs, tag clean-up and migration, implementation, deployment, post implementation audit, maintenance, optimization, analysis, and training of your team.